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DENVER, CO — Truewerk, a leader in high-performance workwear, and The Build Show Network, a fast-growing video media platform dedicated to the building science, have announced a new workwear collaboration. The partnership will position Truewerk as the workwear sponsor to The Build Show Network (BSN) founder Matt Risinger and the BSN team. Additionally, Truewerk will host the BSN Storefront and manage all aspects of ecommerce for co-branded apparel to be sold on the Truewerk.com site.
The collaboration will deliver the unparalleled performance of Truewerk’s adaptive workwear clothing systems to BSN expert contributors across the digital media platform as well as provide Build Show fans long awaited access Truewerk Build branded popular merchandise.
“Today’s skilled trades professionals employ creativity, passion, skill and hard work to their day-to-day lives,” says Brian Ciciora, Truewerk co-founder and CEO. “We’ve been longtime fans of Matt Risinger and The Build Show Network and admire how they elevate the trades through digital storytelling and engaging, insightful educational content. We’re incredibly excited to partner with this group- providing innovative, adaptive workwear for every Build Show project as well as bringing the BSN name to fans from coast to coast.”
“We’ve seen tradespeople wearing Truewerk apparel on our build sites for years,” said Matt Risinger, host of The Build Show and founder of the Build Show Network. “The performance and fit of their clothing systems are top notch and the brand’s mission of empowering the trades is a passion we share. This partnership is an excellent fit to bring connect both brands to the trades professionals of today and tomorrow and provide our Build Show fans with Build apparel that we get asked for daily.”
Launching on April 26th, the online collection available for purchase will include a Build-branded B1 Sun Tee-a lightweight, moisture-wicking work tee with four-way stretch and UV protection, M2 Grid Pullover- a durable fleece top layer with four-way stretch and thermo-regulating properties and BSN-branded Trucker Hat. For more information, please visit truewerk.com/buildshow and to see The Build Show team in action, visit buildshownetwork.com.