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NAPERVILLE, IL — February 16, 2016 — A webcast entitled Contractor Website Best Practices will be presented Thursday, March 24, 2016 at 1 PM CST by the Construction Marketing Association (CMA).
Webcast topics include website design, search engine optimization (SEO), social media integration, lead generation, content, and several examples.
Panelists include Kara Wallace, Marketing Director at Mortensen Construction, and Perryn Olson, Account Director at Hinge Marketing. CMA Chairman Neil M. Brown will be the webcast moderator.
To register for the free Contractor Website Best Practices Webcast, link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm
About CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program.
Full information on the association is available on the website at www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630/868-5061.
About Perryn Olson
An acknowledged expert, he speaks regularly at professional conferences around the country, and has written extensively for construction industry publications including AGC, ABC, and CFMA. In 2014, he published his first book, Construction Executive’s Guide to Brand Marketing. Perryn is an avid blogger, an Eagle Scout, and a graduate of Loyola University New Orleans. In 2013, he was named one of ENR’s 20 Under 40 in Texas and Louisiana. Today, he lives just outside of New Orleans with his wife, daughter, cat, and husky.
About Kara Wallace
Kara Wallace has spent her career in B2B firms where she has mastered the art of turning the intangible nature of services into a compelling value proposition. Kara has served as VP of Marketing for the North America region of a $1B global publicly traded company, and she has most recently joined Mortensen, a $3.5B development and construction firm ranked among the Top 20 in the US.
At Mortensen, Kara serves as the Director of Strategic Marketing with responsibility for enabling the organization’s strategy through empowering high-performance in business development and marketing. Kara is a frequent speaker on topics from sales enablement, to digital marketing, and marketing ROI. Kara holds an MBA from the Kellogg School of Management at Northwestern University, and a BS in Communication Studies from the University of Minnesota.
About Neil M. Brown
