Show Customers All the Ways They Can Buy

Making something comfortable and affordable is the first step to appealing to your customer. But if it doesn’t make sense to them in their everyday life, they just won’t want to buy.

This week, contracting business sales expert Drew Cameron explains a simple framework to help customers by making what’s valuable to them affordable to them—and it starts with educating them on four different ways that they can buy from you.

All that and more on this week’s Cracking the Code! Watch, free for everyone, through January 2nd: MyContractorUniversity.com/CBS-Show.