What is Price Conditioning?

Most customers will only buy a new heating and cooling system one or two times in their entire life, so contractors must address their price concerns with care and consideration.

 

In this week’s episode of Cracking the Code, Contractor University faculty member Drew Cameron explains how he presents his price sheet to prevent sticker shock and make customers feel comfortable talking about a major financial investment in their home.

All that and more on this week’s episode! Watch, free for everyone through October 3rd, at MyContractorUniversity.com/CBS-Show.