7 Reasons Your Home Improvement Business Needs AI

How are you going to stand out above your competition and ramp up your revenue while still having a life? This is where Artificial Intelligence (AI) steps in as a game-changer.

The time is coming—and sooner than you think—when those who do not implement AI into their business processes will seem like someone today with no online presence, who manages his business just scribbling everything on scratch paper and napkins. 

Here are seven ways that A.I. can transform the way you generate and acquire clients, reduce your costs and overhead, and get back more time for family and friends. 

1. Automated Replies and Conversations 24/7

However you generate leads, you know that you only have about five minutes to reply to every lead if you want the best chance to capture them before they move on to your competition. This becomes especially harder when homeowners reach out to you across multiple channels, meaning the onus is on you and your sales team to juggle and monitor all those platforms 24/7. 

Instead of that, an AI Salesbot—custom trained on your business—can respond intelligently to every lead coming in from different platforms in real time (even if it’s 2:47 am), before they explore your competition. 

2. Customized Sales Training

A well trained 24/7 AI Chatbot can manage all of your online customer support and questions, as well as handle their objections. That frees up your time and ensures you NEVER have to waste time and energy dealing with tire kickers! Since it works 24/7 without fail on autopilot, it won’t call in sick or ask time off. 

3. Sift Your Leads 

You already know what specific criteria describes your ideal customer and your ideal project. An AI Chatbot doesn’t only “passively” reply to customer inquiries, but also actively pre-qualifies your leads according to your criteria and preferences. This allows you to process a large multitude of leads efficiently without any effort or time on your part. 

4. Calendar Booking & Confirmation 

An AI Chatbot can integrate with your work calendar, enabling it to schedule and confirm appointments only with those matching your criteria and “ready-to-hire,” as well as reducing no-shows by automating reminders. You don’t need to chase leads or manually juggle hundreds of appointments that go nowhere.  

5. Database Reactivation

A big misconception is “we need constant new leads to increase our revenue," when new money doesn’t only come from new strangers. It’s much easier to score a touchdown from the 5 or 10 yard line than it is to march across the field every time. 

That growing pile of old “dead” leads and unconverted quotes you already paid for and gave up on, just sitting in your database collecting dust? An AI Assistant can effectively re-engage them and convert some of your old leads and past clients into new sales and revenue. 

6. Collecting More Reviews 

Not only are frequent positive reviews a great conversion tool, they're also a strong ranking factor in Google search. However, AI can take it a step further.

While reaching out to your previous clients to request a review, it can offer two different routes based on the review “sentiment." If it’s a negative review, it can receive that review and send it to you privately. If it’s a positive review, it can provide the client a convenient link where they can leave that 5-star review for you on your Google business profile or Facebook or Yelp page.  

7. Quote Configuration

I can’t tell you how many businesses LOSE potential customers online that visit their website and just bounce off, since their website didn’t answer all their questions. Your website needs to clearly satisfy three things in the mind of the visitor: Who are you? What can you do for me? How much will it cost me? 

That doesn't mean you have to display your exact prices online. An AI Chatbot—again, custom trained on your business—can ask a potential customer the details of their desired project, and come up with an estimated range for them. 

Now you have a very highly qualified lead, because they’d only book an appointment AFTER being satisfied with that price range. You’d still give the finalized quote during that sales meeting, without price haggling. 

There are definitely more ways that incorporating A.I. into your business can make your life easier, but these should be enough to introduce your mind to the possibilities! 

Basel R. Hakim is the owner of “webservicespro.co”, an A.I. automation and digital marketing company. He uses his experience with internet marketing to help home service contractors drive more leads, automate their business processes, lower their overhead costs, and get back more time for their loved ones.