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How to Scale Your Business, Part 2
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EGIA 'Cracking the Code' Show: The Pattern for Excellence
Any time you have the opportunity to serve, you have the opportunity to win.
In part four of a continuing summer series, Brigham Dickinson introduces the Pattern for Excellence to help you provide a "WOW" experience for you customers.
Plus, Gary Elekes talks about the importance of offering whole-home services to your homeowners, and Weldon Long teaches you how to overcome the closing conflict.
Watch this week's episode at EGIA.org/CBS-Show before it enters the members-only archive on June 28.
Brigham Dickinson | President
Brigham Dickinson is president and founder of Power Selling Pros, a coaching and training firm dedicated to teaching call handling teams to wow more customers. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently convert calls to bookings. As a result, Brigham answered the need by creating the Pattern for Excellence, a sequence of principles that guides call handlers through all stages of a call, from greeting to closure. In 2009, Power Selling Pros trained six call handlers — now they’re up to 450, from more than 100 companies around the globe.
Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.
Gary Elekes | President
Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams. For additional information, visit egia.org/university.