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What actually protects homeowners — empty promises from random companies or the demonstrated trustworthiness of your brand?
This week, New York Times bestselling author Weldon Long introduces the first step in building trust with your homeowners to overcome the 3-bid objection. Your CSRs will also learn the true value of every lead to make sure they're not letting any opportunity slip away.
All that and more on this week's episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on 7/26.
Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.