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SARASOTA, FLA. — Benjamin Franklin Plumbing, One Hour Air Conditioning & Heating and Mister Sparky, have partnered with NBC’s The Celebrity Apprentice for the program’s ninth season. This joint venture serves as the first time the hit NBC franchise has integrated home service brands into the show. All three brands will be featured in the same challenge — another unprecedented show first. The episode will air this spring.
As part of its 360º brand enhancement surrounding the integration, all three companies will be activating hundreds of local franchises on all promotional opportunities, including a Time is Money Campaign that will incorporate Donald Trump’s message of punctuality and timeliness into their “on time” service guarantees.
During the episode, teams are challenged with a creative task highlighting the brands’ popular message of punctuality and reliability. On the corporate side for the service brands, CEO Jim Abrams and CMO John Young held court with the Trumps. In addition to featuring the iconic duo of Donald Trump and his daughter Ivanka, this episode will bring viewers their first glimpse of younger brother Eric’s role as a judge in the heated boardroom.
“My friends at Mister Sparky, Benjamin Franklin Plumbing, and One Hour Air Conditioning & Heating practice what they preach — time is money,” said Donald Trump. “Punctuality is a key requirement in business. Be sure to tune in as they make Apprentice history by doing something no other brand has done. Adding to the excitement, my son Eric will make his first-ever appearance in the Boardroom.”
The latest installment of Celebrity Apprentice features 14 celebrities as they duke it out to raise millions for their various charities throughout the season. Celebrity contestants include Met and Yankees star Darryl Strawberry, ex-Illinois Gov. Rod Blagojevich, Sinbad, Cyndi Lauper, Sharon Osbourne, Bret Michaels, actress Holly Robinson Peete, Carol Leifer, wrestlers Bill Goldberg and Maria Kanellis, Australian celebrity chef Curtis Stone, Olympians Summer Sanders and Michael Johnson, and model Selita Banks.