LIXIL and American Bath Group Enter Into Strategic Partnership to Grow Bathing Business

NEW JERSEY, TOKYO, JAPAN — LIXIL Americas (LIXIL) and American Bath Group (ABG) have announced that they have entered into a strategic partnership in the North America region focused on the bathing business. The partnership significantly expands the presence of the American Standard, DXV, and Eljer brands in the bathing sector, leveraging LIXIL’s and ABG’s core competencies, and enabling growth through cross-sales. 

Under the terms of the agreement, LIXIL will license to ABG exclusive rights to produce and distribute bathing products under the American Standard, DXV, and Eljer brands. ABG will also acquire the manufacturing facility in Salem, Ohio and a portion of the manufacturing assets from the sites in Monterrey, Mexico and Mansfield, Ohio.

Expanded Reach, Strengthened Focus

“By leveraging LIXIL’s and ABG’s core competencies, we can further expand our reach in this competitive market, while also strengthening LIXIL’s focus on high-performance toilets and fittings,” said Nik Bafana, Leader, LIXIL Americas. “This decision reflects LIXIL’s commitment to refining its portfolio, prioritizing core areas of focus, and driving sustainable growth in the Americas region.”

By partnering with ABG, LIXIL ensures the continued success and legacy of the American Standard, DXV, and Eljer brands under the stewardship of a trusted partner known for comprehensive bathing product offerings and a strong market presence.

“To entrust someone with our brands in bathing, we needed a partner who shares our passion and commitment to their legacy,” added Bafana. “ABG has demonstrated enthusiasm for the American Standard, DXV, and Eljer brands, alongside a firm commitment to preserving their success and integrity.”

Strengthened Leadership, Expanded Portfolio

For ABG, this agreement represents a significant step in strengthening its leadership in the bathing category across North America. The collaboration enhances its expansive product portfolio and complements the American Standard, DXV, and Eljer brands’ equity and design leadership.

“This partnership marks an exciting and important milestone in the evolution of American Bath Group,” said Rick Stonecipher, Founder and CEO of ABG. “We look forward to partnering with LIXIL in producing high quality products backed by these tremendous brands to unlock new growth opportunities in the market,” added Stonecipher.

Both LIXIL and ABG are committed to ensuring a seamless transition for employees, customers, and partners.