67c5f3685ad532dafa30f544 Msupply Logo

Marcone to Change its Name to mSupply

March 3, 2025
The new name was chosen to reflect the company’s evolution and values.
67c5f3685ad532dafa30f544 Msupply Logo

ST. LOUIS, MO — The parent company of the leading North American distributor of residential and commercial kitchen appliance, HVAC, plumbing and pool/spa repair parts and equipment, formerly known as Marcone, is proud to announce its new name: mSupply. 

“The name change is a reflection of who we are today and where we’re headed as a company,” said Asterios Satrazemis, Chief Executive Officer. “It honors the diversity and rich history of the incredible companies we’ve brought together while reaffirming our shared mission to deliver unmatched service and expertise to our customers.”

The new name was thoughtfully chosen to reflect the company’s evolution and values. The “m” pays homage to its history, while the “Supply” emphasizes its commitment to being the trusted source for the right products, expert solutions and exceptional service across all the industries it serves.

United Brand, Diverse Legacy

As mSupply, the company  will continue to operate in its five primary industries, maintaining the strong regional and brand identities customers have come to trust. These include:

Appliance Parts – This division will proudly continue to operate under the well-established Marcone name. 

Commercial Kitchens — This division will also continue under the Marcone brand.

HVAC – Individual business units will retain their regionally recognized names:

Plumbing – Wolverine Brass and Speakman will continue to manufacture under their iconic names, while the distribution side will return to its former Plumbmaster name.

Pool and Spa – Operations will remain under Great Plains Supply and Pool & Spa Products

A Shared Vision for the Future

Marcone has more than tripled in size in recent years through its geographic reach, product offering and addressable market. It completed nine strategic acquisitions in the HVAC, plumbing and pool and spa sectors and launched a high-growth commercial kitchen business. 

The rebrand marks an exciting new chapter for the organization, positioning it to serve as the supplier and partner of choice for technicians and professionals across North America.

“mSupply represents the strength of our collective expertise and the unifying spirit of our team,” added Satrazemis. “By bringing together these exceptional brands under one parent company, we are creating more value for our customers and delivering on our commitment to provide the Right Products. Right Now .TM ”

For more information about mSupply and its family of brands, visit msupply.com.

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