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Bosch Thermotechnology Rebrands as Bosch Home Comfort Group

April 10, 2023
The move reflects the company's innovative product portfolio, commitment to electrification.
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WATERTOWN, MA — Bosch Thermotechnology, a leading global source of high-quality heating, cooling, and hot water systems, has been renamed to Bosch Home Comfort Group

Effective as of April 1, the decision to rebrand the business group was seen as the next logical step in its evolution to combine a sustainable lifestyle with a high level of comfort through an innovative product portfolio, which includes heat pump and air conditioning systems, water heaters, gas furnaces, boilers connected thermostats and other accessories. 

“Bosch has always been an innovator since our founding and for many years now, we have led the way in developing green technology. We invent energy efficient solutions that not only make the home more comfortable, but more sustainable for our climate as well,” said Dr. Alexander Wuthnow, President and CEO of Bosch Home Comfort North America. “Now, we are excited to evolve our company through the Bosch Home Comfort brand and collaborate with our partners and industry leaders to advance toward a greener future—both for the home and our planet.”  

The new name also embraces the global megatrend toward electrification, with Bosch announcing last month an investment of $737.6 million in electrification to further accelerate heat pump ramp up, specifically as high demand for climate-friendly solutions continues globally.

In the US, Bosch was also one of the first manufacturers ready to market with a SEER2/HSPF2 product line that meets the 2023 federal minimum energy efficiency standards. Bosch Home Comfort saw a 68 percent increase in business growth in the US last year, where Bosch has a highly competitive product portfolio of continuously variable, and thus very energy-efficient, inverter devices. Total global investments in research and development also increased by 13 percent to $227.6 million.

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