Mike Rowe on how to communicate with millennials

Contracting Business talks to Mike Rowe of "Dirty Jobs" fame about attracting younger people to the skilled trades.

Rowe, who has been in a partnership with the Direct Energy family of service brands (which includes Benjamin Franklin Plumbing) spoke in an interview during a recent national convention. The wide-ranging interview included some choice advice for communicating with the next generation of skilled workers:

The key is to make a much more persuasive case for the opportunities that exist... If you do that like a typical guidance counselor, you’ll put them to sleep. If you give them a lecture, you’ll drive them away. If you do it like a parent, you’ll scold them. And if we continue to give money away for four-year degrees without focusing on certifications and trade schools, we’re just going to get more of what we’re rewarding.

Read the full article on ContractingBusiness.com.