Michel http://contractormag.com/taxonomy/term/6651/more en 11 Free marketing tactics http://contractormag.com/michel/11-free-marketing-tactics <div class="node-body article-body">Marketing costs money or takes time. If you have more time than money, here are 11 ways to market your plumbing company that do not cost a dime.</div> <p><a href="http://contractormag.com/michel/11-free-marketing-tactics" target="_blank">read more</a></p> http://contractormag.com/michel/11-free-marketing-tactics#comments Marketing Michel Silver Fri, 10 Mar 2017 19:15:00 +0000 434441 at http://contractormag.com iStock/Thinkstock 8 Reasons why you need KPIs http://contractormag.com/michel/8-reasons-why-you-need-kpis <div class="node-body article-body">When you go to a doctor, the first thing checked is heart rate and blood pressure. These are KPIs.</div> <p><a href="http://contractormag.com/michel/8-reasons-why-you-need-kpis" target="_blank">read more</a></p> http://contractormag.com/michel/8-reasons-why-you-need-kpis#comments Michel Silver Fri, 10 Feb 2017 17:26:00 +0000 433661 at http://contractormag.com Preparing for the Trump economy http://contractormag.com/michel/preparing-trump-economy <div class="node-body article-body">For good or bad, Donald Trump is the new president. What does that mean for you and your plumbing business? </div> <p><a href="http://contractormag.com/michel/preparing-trump-economy" target="_blank">read more</a></p> http://contractormag.com/michel/preparing-trump-economy#comments Marketing Michel Silver Thu, 12 Jan 2017 20:02:00 +0000 432851 at http://contractormag.com <p><span>Republican presidential candidate Donald Trump gives two thumbs up to the crowd during the evening session on the fourth day of the Republican National Convention on July 21, 2016 at the Quicken Loans Arena in Cleveland, Ohio. </span></p> Chip Somodevilla / Staff / Getty Images News 7 Year round opportunities to give back http://contractormag.com/michel/7-year-round-opportunities-give-back <div class="node-body article-body">The waning of the year is when everyone thinks about charitable actions, yet to truly be a service company, giving back should be integral and continual part of the company culture, not just a seasonal event.</div> <p><a href="http://contractormag.com/michel/7-year-round-opportunities-give-back" target="_blank">read more</a></p> http://contractormag.com/michel/7-year-round-opportunities-give-back#comments Marketing Michel Silver Fri, 09 Dec 2016 21:31:00 +0000 432161 at http://contractormag.com iStock/Thinkstock 16 Ways to optimize your fleet of service trucks http://contractormag.com/michel/16-ways-optimize-your-fleet-service-trucks <div class="node-body article-body">As a plumbing contractor, your fleet ties up cash, is essential for making money, and represents your most important advertising tool.</div> <p><a href="http://contractormag.com/michel/16-ways-optimize-your-fleet-service-trucks" target="_blank">read more</a></p> http://contractormag.com/michel/16-ways-optimize-your-fleet-service-trucks#comments Marketing Michel Silver Wed, 09 Nov 2016 16:26:00 +0000 430211 at http://contractormag.com Ziviani/iStock/Thinkstock The 8 “P’s” of contracting business sustainability http://contractormag.com/michel/8-p-s-contracting-business-sustainability <div class="node-body article-body">Plumbers are doing a lot today to foster sustainability with regard to the environment. They are not doing nearly enough to foster business sustainability with regard to the marketplace. </div> <p><a href="http://contractormag.com/michel/8-p-s-contracting-business-sustainability" target="_blank">read more</a></p> http://contractormag.com/michel/8-p-s-contracting-business-sustainability#comments Marketing Michel Silver Thu, 13 Oct 2016 16:09:00 +0000 428461 at http://contractormag.com 21 direct mail mistakes to avoid - Part 1 http://contractormag.com/michel/21-direct-mail-mistakes-avoid-part-1 <div class="node-body article-body">Here is the first of two articles listing common mistakes I frequently observe in contractor direct mail.</div> <p><a href="http://contractormag.com/michel/21-direct-mail-mistakes-avoid-part-1" target="_blank">read more</a></p> http://contractormag.com/michel/21-direct-mail-mistakes-avoid-part-1#comments Around the Web Michel Fri, 30 Sep 2016 18:13:00 +0000 429211 at http://contractormag.com 5 Steps to building service agreements http://contractormag.com/michel/5-steps-building-service-agreements <div class="node-body article-body">Few residential plumbers offer service agreements. </div> <p><a href="http://contractormag.com/michel/5-steps-building-service-agreements" target="_blank">read more</a></p> http://contractormag.com/michel/5-steps-building-service-agreements#comments Marketing Michel Silver Fri, 02 Sep 2016 15:29:00 +0000 426521 at http://contractormag.com iStock/Thinkstock 7 Steps when plumbing is not enough http://contractormag.com/michel/7-steps-when-plumbing-not-enough <div class="node-body article-body">Sometimes it becomes necessary to expand into new markets or add another trade if you want to hit your growth objectives.</div> <p><a href="http://contractormag.com/michel/7-steps-when-plumbing-not-enough" target="_blank">read more</a></p> http://contractormag.com/michel/7-steps-when-plumbing-not-enough#comments Marketing Michel Plumbing Silver Mon, 08 Aug 2016 16:40:00 +0000 424991 at http://contractormag.com Train every day http://contractormag.com/michel/train-every-day <div class="node-body article-body">It’s a paradoxical truth that increasing unapplied time will boost revenue, so long as the unapplied time is spent on training. </div> <p><a href="http://contractormag.com/michel/train-every-day" target="_blank">read more</a></p> http://contractormag.com/michel/train-every-day#comments Training Opportunities Michel Silver Wed, 13 Jul 2016 18:44:00 +0000 423601 at http://contractormag.com iStock/Thinkstock