In its fourth straight year of drought, California has seen some tough times. Now, businesses across the state are launching a campaign to help find a solution to the state’s water troubles.
The San Jose Mercury News reported that the Connect the Drops campaign believes the government action plan in place will help California move in the right direction. Kirsten James, senior manager at Ceres, an advocacy organization that's coordinating the campaign, told the news source that the “new normal” is likely delivery of 20 percent of water by agencies that service 25 million customers and 1 million acres of farmland.
That's where companies such as Watsonville-based Driscoll's Strawberry Associates Inc. come in. As members of the coalition, the businesses plan to share their individual answers to water supply questions, press policy makers for practical solutions and adopt a watchdog stance over the $7.5 billion water bond passed by voters to ensure the money is spent effectively.
"We want to make sure every dollar gets allocated in a way that really drives this forward," Kelley Bell, Driscoll's vice president of social and environmental impact.
Visit the Mercury News’ website for more information on the Connect the Drops campaign.