BROADVIEW, ILL. — As a result of new ideas and best practices shared at The Unified Group's Sales Forum in Indianapolis this April, forty-five sales people are ready to take on one of the busiest times of the year.

The forum kicked off with Unified Group Managing Partner Jim Bartolotta identifying the positives of the economic climate.

“Business is still being done,” said Bartolotta. “You need to be strong, different and focused. Today’s deference is tomorrow’s business. This is a great chance for us to upgrade our talent pool and prove that the strong survive.”

At the forum, Jim O’Mahoney did a presentation on marketing LEED and green; Jerry Hurwitz discussed prospecting and the benefits of telemarketing; Woody Woodall talked about the importance of networking, how to create a value proposition and maximize your client base; and Bill Flynn did an exercise about the importance of making a verification call.

All speakers are Unified Group members. The training topics were selected to reach everyone in a sales force, from the new sales person to the seasoned pro.

“The real strength of The Unified Group training is being in a room with people who have the same headaches as they do, who they can relate to and network and reach out to,” said Bartolotta.