BEREA, OHIO –Sonnhalter, a Cleveland-based business-to-business marketing communications agency, is hosting a one-hour Webinar on basic training and information about social media on Tuesday, Sept. 15, 2009 at 2 p.m. EDT. Participants can visit http://tinyurl.com/lwaven to register for the “Social Media 101” Webinar.

The Webinar will provide practical tips on how to take the first steps toward using social media in business such as the construction, manufacturing and distribution industries. It will focus on familiarizing participants with the types of social sites available on the Web and take them through the most commonly used sites today. Examples through the Webinar will show how local contractor’s and national manufacturer’s businesses are using social media well. Also, it will briefly cover why companies should get involved in social media, how social media differs from traditional media, and the concept of inbound marketing versus outbound marketing.
  

 “The Webinar will educate participants on how to better understand the opportunities social media provides for building relationships with customers, the media, professionals and future prospects,” said John Sonnhalter, founder of Sonnhalter and author of the agency’s blog, www.tradesmeninsights.com. “In today’s business climate, it is essential for companies to take advantage of every marketing outlet available to them.”
    

Established in 1976, Sonnhalter is a Cleveland-based, full-service marketing communications firm serving business-to-business accounts. Sonnhalter serves premier business-to-business brands that target professional tradesmen in construction, industrial and MRO markets. In 2009, SONNHALTER was named one of BtoB Magazine’s Top Agencies. For more information, visit http://tinyurl.com/lwaven. For information on the agency blog, Tradesmen Insights, visit www.tradesmeninsights.com.