MILWAUKEE — The Midwest Renewable Energy Association has announced this year’s keynote speaker for the Solar Thermal ‘11 National Solar Heating and Cooling Conference to be held here in early December. The keynote speaker will be Mark Thornbloom, vice-chairman of the Solar Rating and Certification Corp. (SRCC), an independent non-profit U.S. entity that certifies solar thermal equipment and publishes performance ratings.

All manufacturers of solar thermal collectors must have their products certified in order to receive rebates and tax incentives. The SRCC is a non-profit organization whose primary purpose is to provide authoritative performance ratings, certifications and standards for solar thermal products, with the intention of protecting and providing guidance to consumers, incentive providers, government, and the industry.

Thornbloom has served the SRCC for the past decade in various capacities, most recently as interim executive director at the UCF Florida Solar Energy Center in solar thermal applied research and development. He has a distinguished background in solar thermal research and development and the MREA said it is excited to welcome him as the keynote speaker for this year’s conference.

Solar Thermal ‘11 is a two-day conference and networking event for industry professionals including contractors, installers, manufacturers, distributors, engineers, designers, policy makers, code officials, and trainers. The theme of Solar Thermal ‘11 is “Connecting the Dots,” representing an effort to speed solar thermal market transformation by connecting the dots across the industry.

This one-of-a-kind event will feature workshops, exhibits and presentations on the cutting edge field of solar heating and cooling. This year’s event will take place Dec. 1-2 at the Hyatt Regency Hotel in Milwaukee.

Interested attendees, exhibitors and presenters should visit the official Solar Thermal’11 website at www.solarthermalconference.org for additional information or to register.

The Midwest Renewable Energy Association is a non-profit 501(c)(3) educational organization. Founded in 1990, the MREA promotes renewable energy, energy efficiency, and sustainable living through education and demonstration. Additional information is available by calling 715/592-6595 or at www.midwestrenew.org.

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