ATLANTA – Rinnai Corp. recently reached agreement with Hall of Fame baseball player Cal Ripken, Jr. on a multi-year endorsement agreement to promote the benefits of Rinnai’s tankless water heating products.
“Much like Cal Ripken, Rinnai tankless water heaters are known for their superior performance and reliability,” said Ervin Cash, executive vice president of Rinnai. “Thousands of customers across America depend on Rinnai to deliver an endless supply of hot water to their homes and businesses, and they trust Rinnai’s superior, energy-efficient technology to heat their water more cost-effectively than with a traditional tank-type heater.
“We wanted a brand ambassador with whom consumers would positively identify the benefits of our tankless water heaters - quality, dependability, reliability and superior performance - and Cal Ripken ranked at the top of our list and with consumers nationwide. Cal is respected by all for his character, leadership, consistency, reliability and tireless superior performance. We’re proud to have Cal as part of the Rinnai team and look forward to working with him to introduce Rinnai to new markets and customers.”
As part of the agreement, Ripken will appear in print, radio, television and online advertisements for Rinnai’s tankless water heating units and make selected appearances on the company’s behalf. The term of the agreement is three years.
“In the minor leagues, it was normal to run out of hot water and it was never fun,” Ripken said. “Thanks to Rinnai, I won’t run out of hot water ever again. Rinnai is a strong brand with outstanding products and I am very happy to be a part of the Rinnai family.”