Arlington, Va. — North American Technician Excellence launched its new consumer Web site, www.hvacradvice.com, reaffirming the organization's commitment to both consumers and contractors that employ NATE-certified technicians.

The new site is part of an online marketing program designed to attract consumers through content while raising awareness of NATE and the value of certification. Sections address frequently asked questions about heating and cooling needs and provide homeowners with resources related to installation and maintenance.

The Web site also features NATE's Consumer Contractor Connection (C3), a locator directing consumers to the nearest residential and/or light commercial heating, ventilation, air-conditioning and refrigeration contractor that employs a high percentage of NATE-certified technicians. A local map pinpoints Quality Circle Contractors (those with 80% or more certified technicians) and recommended contractors (those with at least 50% certified technicians).

“Although the new site is designed with the consumer in mind,” said Rex Boynton, president of NATE, “it also rewards contractors that employ NATE-certified technicians.“

Contractors listed on the Web site as part of the C3 service can provide information about their company.

Additional information is available at: www.hvacradvice.com/pr.