ALPHARETTA, GA. — Hansgrohe USA has re-launched its U.S. Facebook page and has a new URL. The revamped page (www.facebook.com/hansgroheusa) will kick off with a 60-day contest. From Sept. 1–Oct. 31, 2011, existing and new Hansgrohe USA fans are eligible to enter a nationwide sweepstakes to win a $10,000 dream bathroom from Hansgrohe and its designer brand Axor. Facebook Friends can look forward to sweepstakes, giveaways, photos, videos, conversations and continuous updates.
Russ Wheeler, president of Hansgrohe North America, commented, “We are very excited to unveil this dynamic and multi-layered page to our social media followers, customers, family and friends — both current and future. In addition to providing consumers with high quality products and customer service, we understand the importance of engaging with them on a number of different levels- including online. Our new and improved page will allow us to directly communicate with our customer base, answer questions and concerns and allow us to continue to build on our strong relationships. Through our new page, we look forward to continually offering fun and helpful information and initiatives, whether it is expert assistance from one of our team members or lively campaigns and promotions like our dream bath contest.”
Beyond the wall, Hansgrohe has created several tabs that tell the story of the company, which has remained in the hands of the Grohe family since its founding in the Black Forest village of Schiltach, Germany.
The Das Original tab focuses on this multi-generational story, starting with the creation of Hansgrohe in 1901 and outlining important moments in the company’s history. The slideshow includes family photos, including black and white shots of founder Hans Grohe, as well as photos of Schiltach, industry changing product milestones over the ages and Hansgrohe’s dedicated corporate, factory and design team.
The Water tab touches on Hansgrohe’s passion for this resource. In addition to a photo gallery, the Water tab highlights programs such as the Hansgrohe Water Symposium, an annual summit that has been developed to address this very issue by bringing together water experts from around the world.
The Events tab will break down the local and national activities by day, week and month. The list will span everything from educational seminars hosted at customer showrooms and the Georgia-based Aquademie to design events taking place at Axor NYC, the new design studio located in Manhattan’s Meatpacking District set to open on Sept. 14. The tab will also feature local outreach and happenings like Hansgrohe’s Summer Bowling League that are of significance to the employees and company.
Lastly, the Photo albums and Video segments capture Hansgrohe in real life and express its passion through pictures. It provides snapshots of the company in action at various events and tradeshows across the country. Videos further enhance the page and feature the latest products from Hansgrohe and Axor as well as one-on-ones with Axor designers like Philippe Starck and Patricia Urquiola.
Founded in 1901, Hansgrohe is a premium brand for bathroom and kitchen fixtures, and a market leader in showers and shower systems, as well as thermostat, pressure balance and ceramic cartridge technology.
Based in Schiltach in the Black Forest region of Germany, Hansgrohe has a global workforce of more than 3,200 employees and serves customers in over 130 countries through 37 subsidiaries and branches. The company manufactures and assembles many of its Hansgrohe-branded products for North America at its modern manufacturing facility in Alpharetta, Ga.
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