BLOOMINGDALE, ILL. — According to the National Cancer Institute, there are approximately 2.5 million women in the U.S. who either currently have or have had a history of breast cancer. In a company-wide effort to help find a cure for this deadly disease, GROHE has announced a major fundraising initiative to benefit the Breast Cancer Research Foundation (BCRF).
The company kicked off its “Hope Flows … 30 Minutes at a Time” program this month in conjunction with the Kitchen & Bath Industry Show in Chicago. BCRF is dedicated to preventing breast cancer and finding a cure by funding clinical and translational research worldwide.
“Everyone at GROHE has been affected by breast cancer in one way or another,” explained Jeff Ackerberg, president of GROHE America. “We have many survivors in our immediate and extended corporate family and a deep commitment to finding a cure for this terrible disease. We look forward to working with our employees, trade partners and consumers to raise much-needed funds to support the valuable research being done by BCRF.”
For every sale, through participating kitchen and bath showrooms, of GROHE Ladylux3 Plus and Ladylux3 Café kitchen faucets, GROHE will donate $25, which equals 30 minutes of research time, to BCRF through the Hope Flows initiative. GROHE’s goal is to raise $250,000 during the first year of the initiative to support BCRF’s efforts.
The Ladylux3 line — the Ladylux3 Café and Ladylux3 Plus — is available in different finishes and ideal for consumers desiring a transitional and high-quality kitchen faucet, Ladylux3 is the newest incarnation of GROHE’s original Ladylux faucet, the first pull-out design in America.
Also part of the fundraising effort and serving as a visual icon for the Hope Flows campaign is GROHE’s pink-faced Rainshower Icon hand shower available late in 2010. This distinctive hand shower features a 145mm diameter halo-shaped spray head in the signature pink color associated with breast cancer support. Precise engineering of the shower jets ensures a full spray and perfect delivery from the rain spray pattern. The design also features an Eco button on the shower handle for effortless, fingertip water savings of up to 40%.
GROHE’s projected contribution will fund a research project for an entire year. Additionally, GROHE employees, trade partners and consumers will be invited to make personal contributions to the Hope Flows campaign.
“GROHE is the first manufacturer in the industry to adopt this cause in a meaningful, tangible way,” said Tamara Jurgenson, director of product marketing for GROHE America. “We have created opportunities for everyone who touches the GROHE brand to participate — from manufacturing to the end-user. And, we’ve given our showrooms and consumers one more reason to feel good about purchasing GROHE.”