BLOOMINGDALE, ILL. — GROHE America is taking action in support of its employees who have been personally affected by cancer. This April, GROHE launched the HopeFlows 30 Minutes at a Time campaign — an initiative designed to raise $250,000 for the Breast Cancer Research Foundation (BCRF), which would fund a breast cancer research project for an entire year. For every sale of the GROHE Ladylux3 Plus and Ladylux3 Cafe kitchen faucets in participating showrooms, GROHE will donate $25 to BCRF.

To commemorate Breast Cancer Awareness Month, GROHE is taking HopeFlows a step further. For every sale of the Red Dot Rainshower Icon handshower in pink during the month of October at participating showrooms, GROHE will donate $10 to BCRF.

“Almost every employee in the immediate and extended GROHE family has been affected by cancer,” explained Jeff Ackerberg, president of GROHE America. “Our personal connection to the cause reinforces our drive to ensure this campaign continues to provide hope to breast cancer survivors and their loved ones across the country.”

The pink Rainshower Icon, sporting the signature color of breast cancer support, is part of the new Icon Color Collection launched in 2010, which features a variety of bold colors, including red, purple, yellow, orange and blue.

GROHE products are sold through designer showrooms nationwide and select online retailers. Specific showroom locations and retailer Web sites are available on the GROHE Web site.