RICHLAND, MICH. -— West Michigan Plumbing & Heating has changed its name to Contractors Mechanical, unveiling its new corporate identity. The mechanical contractor design-builds and constructs plumbing, heating, hydronic, HVAC, medical gas piping and process piping systems for industrial commercial, and multi-unit construction projects.
The new name and corporate identity reflect a change that has occurred over several years as the company evolved into a full-service mechanical contractor, the company said. For many years, the company said it has been contracted to work on major industrial, commercial and multi-unit construction projects. The contractor's geographic service area has grown beyond western Michigan, working on projects statewide, in other Midwest states and in other regions of the country including New England, the Southeast and the West Coast.
"It's a big step, one we've deliberated for some time," said Mark Dobbins, president of Contractors Mechanical. "There is equity and heritage connected to our old name. However, it became clearer and clearer that a name change was necessary. Plumbing and heating no longer communicated the full scope of mechanical services we perform and many people did not realize the size of our company and the types and sizes of the projects we are contracted for.
"We also found our west Michigan identity to be somewhat limiting as we entered other markets statewide and especially when we went into Florida, California, New Jersey and elsewhere. We needed an identity that is more universal for all our markets."
Contractors Mechanical's experience includes mechanical system projects for industrial, manufacturing, processing, commercial, retail, office, government, health care, education, worship, hotel, resort, hospitality and major multi-unit and multifamily facilities encompassing apartment, condo, assisted-living, long-term care and student housing developments.
Among a list of high-profile projects are mechanical systems for the new Stryker Medical facility in the Kalamazoo, Mich., area and plumbing and industrial piping systems for the Disney Linen facility in Orlando, Fla.
Contracts for educational facilities include new school and renovation projects for more than a dozen school districts including the high school under construction for Gull Lake, Mich., and completed high schools for the Three Rivers, Mich., and Galesburg-Augusta, Mich., systems.
Hotel and hospitality projects range from high-rise hotels to facilities around the country for Disney Vacation Clubs, Comfort Inns, Fairfield Inns, Holiday Inn Express, Summer-field Suites and Marriott Residence Inns, including specifications to meet earthquake-resistant codes for California projects.
The company selected Francis Marketing, a Grand Rapids, Mich., firm specializing in repositioning business-to-business companies in the market.
"The new corporate identity was created and selected for its clear, concise, straightforward messaging and universal appeal," said Galen DeYoung, managing director at the firm. "Historically, there was some ambiguity in the marketplace regarding the nature of the company's services. We needed to align the perceptions of the company's clients and prospects with the true offerings and status of the company."
In addition, brand identities were also created for two of the company's proprietary processes. PROview identifies its plan analysis and bidding process, while CM3 is Contractors Mechanical's process that ensures quality project management practices, the company said.
"Integrity at Work," the company's new tagline, encapsulates what the company said differentiates it.
"This is sometimes perceived as a commodity business," he explained. "The integrity of our workmanship, our company, and our people and our standards of conduct at work are how we've built long and trusted relationships with our customers. We stand behind our work every step of the way. No exceptions. Clients tell us that makes us unique in the marketplace."
More information is available at www.contractors-mechanical.com