DES PLAINES, ILL. — Marketing expert Adams Hudson joins CONTRACTOR this month with a monthly column. His first column, which addresses plumbing contractors’ Yellow Pages advertising, appears on pg. 68.

“Adams has a track record of providing practical and effective marketing strategies for contractors,” said CONTRACTOR Publisher and Editorial Director Bob Miodonski. “Many of our readers have gained from Adams’ expertise already. I’m sure our other readers will enjoy reading his columns and putting his suggestions to good use.”

Hudson is president of Hudson, Ink, a marketing firm that helps in-home service contractors market more effectively with turn-key customer newsletters, custom copywriting, ad design and marketing strategy.

He has authored 11 books on contractor marketing (including the “Marketing PowerPack” series, “Competitive Intelligence,” “Customer Retention Goldmine” and “Yellow Page Lead Builder”) along numerous magazine articles and national seminar appearances as well as thousands of ads to assist contractors.

His specialty is direct response advertising, which helped contractor clients generate $330 million in sales last year.