ST. LOUIS — John "Jack" W. Moore, 77, president of The Swan Corp., died Oct. 28, 2001.

A Princeton University graduate of the class of 1946 and World War II veteran, he flew missions as a B-29 pilot in the Pacific theater. Moore founded The Swan Corp. in 1964 with the introduction of the Shell shower, the first non-metal, non-ceramic shower system. Five years later, Moore pioneered the development of the Swan Tub surround, the forerunner of today’s Swan Tubwal. In 1987, Moore introduced Swanstone reinforced solid surface for countertops and other bath and kitchen products.

He was a member of the Friends of the Missouri Botanical Garden and a trustee of the St. Louis Zoo and the Jefferson National Expansion Memorial Foundation (Gateway Arch).

He is survived by his wife of 49 years, Terry Moore; sons John W. Moore Jr. and Wesley Moore; daughter Harriette Warren; and four grandchildren.