Many plumbers have difficulty establishing a maintenance agreement program. Largely, this is because no one in the company believes they offer value to the consumer, including the owner. It is nearly impossible to sell something you do not believe in. After all, most of sales is transference of belief. So to sell a maintenance agreement, you must build one that offers clear value. Here’s the process. 1. Understand the purpose: A maintenance agreement program is a customer and employee ...

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