Indianapolis - Delta announced a new direction in its brand positioning built around the theme, A Smarter Way for People to Experience Water. The brand campaign, which includes television advertising, an updated Web site and new logo is the most comprehensive campaign in Delta's history.

The print and TV campaigns are designed to showcase the features of Delta products, elevate perceptions of the brand and illustrate that it is a leader in the faucet category. Delta's new Web site reflects the repositioned brand with the latest technologies to help visitors find desired information. The site helps customers locate product information for a change-out or remodel, locate repair parts or customer support, and instructs customers where to buy Delta products. In-depth product and smart feature information is also available.