We live in a video world. People like to be presented information in a video format. Since search engine algorithms favor video, Internet videos draw eyeballs. Ultimately, this leads to more clicks, more top of mind awareness and more calls....More
The strongest companies — in a good economy or bad — know who they are, and they communicate that clearly to their customers. To find your company's niche in the market, you need to focus on what you do better than other companies....More
I was eating dinner in a typical neighborhood restaurant recently when I overheard three separate tables talking about services like Facebook, Twitter...More
THIS IS IN REGARDS to the franchising article in the recent CONTRACTOR magazine (August, p. 44). It was promoting reasons why people should spend thousands...More
Face it. Most contractors need help in the marketing arena. At one extreme, do-it-yourself direct marketers make amateurish attempts that cause homeowners...More
A few years ago, a big Yellow Pages ad was sufficient to generate a base level of call volume large enough to support a plumbing company my how the world...More
The very word is enough to strike fear into the hearts of most contractors. Your first reaction as a business owner may be to initiate steep budget cuts...More
You offer an essential service, and if you're feeling the effects of an economic slowdown, imagine the impact to charities and non-profits. Some are borderline...More
It’s impossible to save your way to prosperity. It’s dangerous to even try since it creates an atmosphere of scarcity. Instead of looking for opportunity, you start defending against loss, practically guaranteeing it....More
