Pinterest may be the greatest social media site ever created for residential plumbing service contractors. Not only is it the fastest growing social media site, it’s the most female centric, with a lot of women searching for home improvement ideas. Consider the following:  -Depending on source, Pinterest is 70% to 80% women.   -The number one pinboard is the home (17%), according to R J Metrics....More

One of the single greatest customer retention tools is a consumer newsletter. It will keep your name in front of people who have already spent money with you. It will stimulate additional sales. Here’s how you can create one....More

Are you looking for a great promotion to run in conjunction with a home show, company anniversary or other event? The oldest water heater contest may be the best lead generator you will try....More

Getting your company mentioned in the local paper or on local news websites is one of the best ways to promote your business. Before you can submit a newsworthy item, you need to know how to write a press release....More