PISCATAWAY, N.J. – American Standard Brands has announced its commitment of $1 million over a two-year period to The Nature Conservancy to increase awareness of how consumers can conserve water every day and to provide support of the Conservancy’s mission of protecting the Earth’s most vital natural resource – drinking water.

“As the world’s largest conservation organization, The Nature Conservancy is committed to changing the way water is used and managed to ensure a sustainable supply for people while ensuring ecological health. We couldn’t be more pleased by the support of such a venerable brand as American Standard, a company which shares our passion and dedication to protecting the environment,” said Brian Richter, director of The Nature Conservancy’s Global Freshwater Program.

“At American Standard, our goal is to educate consumers that conservation can and does begin at home. By developing water efficient, low-consumption toilets, faucets and showerheads, we are providing consumers with real choice in creating responsible bathrooms without sacrifice in style or performance,” said Don Devine, American Standard president and chief executive officer. “Our objective is to reduce overall water consumption by more than 18 billion gallons not just this year, but every year thereafter, through the installation of water efficient American Standard toilets, showers and faucets. This will save consumers money on water, reduce water treatment volumes and costs, and reduce the strain on our environment.”

American Standard’s two-year agreement/partnership and support of the Conservancy’s mission in the area of global freshwater conservation is intended to bring attention to an issue of mounting global concern while providing solutions through product innovations.

“The Nature Conservancy has a 50-year track record of achieving results in the area of conservation. We can’t think of a more esteemed partner or more vital endeavor to put our support behind,” commented Devine.