FORT WAYNE, IND. — At WaterFurnace’s 2014 sales meeting here in Fort Wayne, Ind., April 7-8, contractor dealers had the opportunity to network, share best practices, and learn about new WaterFurnace initiatives.

During Monday morning’s session, Tom Huntington, president and CEO; Michael Albertson, VP of sales and marketing; Sean Dillon, director of dealer sales; Jason Bose, VP of product management and customer services; David Salyer, product manager; Tim Litton, director of marketing and communications; and Bob Brown, VP of engineering, spoke about many exciting products, marketing initiatives and the future of geothermal technology.

Huntington said, during a one-on-one interview with CONTRACTOR, that geothermal is always sold based on energy-saving benefits, but it’s important to keep in mind that people buy homes for different reasons — one of them being for comfort.

“The comfort story has to come through when talking about geothermal and explaining what it is and the benefits of it,” said Huntington. “Comfort needs to be followed up with the green aspect – we want to do this for future generations, we owe it to ourselves.”

Huntington has also been the chairman of the Geothermal Exchange Organization (GEO), the voice of the geothermal heat pump industry in the United States. At this moment, clean energy legislation is being worked on, and there may be an incentive for contractors in this new legislation, which equates to contractors improving their bottom line. Huntington added that renewable energy incentives are also being added at the state levels too.