Since 2005, when it launched, YouTube,, has evolved from being primarily a place for uploading personal videos to an incredibly popular mainstream social media platform that an increasing number of HVAC and plumbing contractors use (free) to post promotional videos. In early 2008, we did a search at YouTube for the term "plumbing contractor" and it pulled up 1,860 videos. We also did a search for "HVAC contractor" and elicited just 57 videos. The keyword ...

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