The coming wave in plumbing marketing
MARKETING CONSULTANT THIS FORM OF MARKETING is no longer a secret. Well, except for about 94% of you. Brace yourself. This is big: You like getting new...
The fastest way to lose customers you paid for
YOU'D BE SURPRISED. Not by the fact that customers leave, because there is always someone who just doesn't quite get how magnificent you are. But by the...
A dizzying result
BY ADAMS HUDSON SPECIAL TO CONTRACTOR Some thought it could not be done. Some thought I was a big loser dummy with no sense of well-being. OK, at least...
Change your Yellow Pages ad and budget
Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What...
What your Yellow Pages rep is NOT telling you
IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And silly...
Make more by marketing maintenance
WHAT IF YOU could make money while possibly saving your customers thousands? That'd be a pretty sweet deal for both of you. So it's obviously too good...
Make direct mail a priority
BY ADAMS HUDSON SPECIAL TO CONTRACTOR Fourth in a series Enough is enough. Over the past few months, you've seen Basnett Plumbing & Heating our Marketing...
How to invest in free publicity
BY ADAMS HUDSON MARKETING CONSULTANT IF YOU'RE LOOKING for a way to stretch your marketing budget a little further, don't overlook the potential of free...
Use the word 'free' strategically for more leads
SOME TRUTHS NEVER change, and here's one that's never the most popular: "You've got to give to get." Consumer giveaways can come in the form of free gifts,...
Stay the marketing course
BY ADAMS HUDSON SPECIAL TO CONTRACTOR Third in a series As we enter this next marketing phase, one thing should become abundantly clear: None of this...
Build your marketing momentum
8 ways that Basnett Plumbing and Heating generates leads and retains customers. BY ADAMS HUDSON SPECIAL TO CONTRACTOR Second in a series Why do they even...
Marketing to create an unending sales cycle
MANY TIMES IN discussions about the sales and marketing cycle, I'll laser in on a particular feature like direct response to generate leads, effective...
Contest winner shows how you can build sales and increase profits
BY ADAMS HUDSON SPECIAL TO CONTRACTOR Rob Basnett, owner of Basnett Plumbing & Heating, says: "I'm sick of hearing people say, 'What if it doesn't work?'...
Marketing principles you can't avoid
GOOD MARKETING generates leads. The confounding simplicity of that statement is that of the nearly 2,000 contractor ads we critique each year, most don't...
'Word-of-mouth' marketing that works
LOTS OF US have heard the phrase, "I'm building my business by word of mouth" and even said it. (One time a guy told me he got all his business by "mouth...
Keep in touch with customers during holidays
ONE LINE OF thinking in the contracting world is that if you do a great job on a service call, that customer will call on you again. I wish it were that...
Planning is the path to profit
It may be October, and you've got fall in full focus, but that's no reason to keep your plans for the new year on the back burner. In fact, that's why...
More customers are not your goal
EVERY CONTRACTING company wants more customers, right? Well, yes and no. To keep your business strong, it's certainly important to use marketing to generate...
Four things that drive your customers crazy
HAVE YOU WONDERED why the most irritated people in the world always call you? Surely it has less to do with you than the kind of contracting business...
How to make your marketing pay you back
BY ADAMS HUDSON MARKETING CONSULTANT IT'S KIND OF PAINFUL. No matter how well you plan, part of your marketing success will always be based on trial and...
Get More Green from Your Yellow Pages Ad
THIS WHOLE YELLOW Pages thing bugs me. If youre a Yellow Pages ad sales rep, you probably wont like this column, so Id recommend you turn the page or...
Holiday Cards to Customers Make a Difference
SINCE I WAS 14 YEARS OLD, I have always had a plan. For a while in my youth, I forgot the plan and was temporarily sidetracked. More on that later. After...
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