Columnists: Hudson
Marketing lessons from a tailless neutered cat
We have many contractors call here for marketing help saying, “We need the leads,” “We want to boost our image” or “We're losing too many customers.” We counsel them to make sure they're ready for this change within the other systems. Here are the four business systems that every owner needs to check...
Marketing lessons from Tony
Hello Mr. and Mrs. Hudson. Right this way, the friendly matre d' said as he whisked us to a pair of leather chairs. Charles will take care of you both...
How to multiply your leads in a weak economy
It's always been the case. Since the dawn of time or around the time my children think I was born businesses have sought lead generation. The first heating...
It's About Lead Generation, Pure and Simple
Lead generation seems to rule the day. It's hard to sell without a lead, and that's why direct response copywriters are highly sought-after marketing...
Create Lead-Generating Yellow Page Ads
Yes, I'm aware that the Hollywood writers' strike is long over, but the core issue has gained momentum and is snowballing straight toward your industry — and your bottom line. ...
Smart Summer Marketing vs. Overreactions
Okay, let's get the bad stuff out of the way first. The government is out to get you and me, except I'm hiding under my desk while I write this. It is...
Marketing to the Mass Affluent, Part 2
Last month's column outlined three lessons for marketing to affluent, top-spending customers. This column will address how those three lessons...
Marketing to the Mass Affluent, Part 1
It never fails. The same sentiments that have haunted business owners for years still persist. Willie Loman, who was convicted after numerous successful...
Make sure you get invited back
Everybody has his own definition of marketing it seems. To me, marketing means to ethically acquire and keep paying customers. is lead generation. is...
It's all about me: marketing in a slow economy
Mildly out of breath, I take my place on the back row in exercise class among a couple dozen health seekers. The first four words should give you a clue...
Why this branding thing is driving me crazy
Branding, schmanding. The next person who tells me they want to their plumbing business may actually get a hot iron e-mailed to them. Somebody out there...
Avoiding the Top Five Local Marketing Mistakes
The goal of small business owner is to drive new business. So how can plumbing contractors avoid the common local marketing pitfalls that claim so many...
When leads, sales dont come, whos to blame?
The majority of plumbing contractors hit a rough patch from time to time. The key to overcoming it is knowing what went wrong and what to do about it....
Do you make the #1 marketing mistake?
I have teenagers, just barely. My 13-year-old daughter who used to think I was the smartest man alive now ranks my intelligence just below French toast....
Marketing lessons from a Boy Scout trip
I went on an outing with my son and five Boy Scouts. We were really roughing it, camping out in the shadow of our one-year-old lake house that's far nicer...
A High-Tech And Personal Relationship
By Adams Hudson Marketing Authority My sister is coming to visit in a couple of weeks. Oh, and my other sister is too plus at least one of their children...
Plumbing marketing tips from my accountant
OVERLY ORGANIZED, rigidly restrained accountant leaned over the lunch table as he spoke. "I don't know how to tell you this, but the plumbing at our office...
Close the sale or open the door for competitors
DON'T YOU HATE that? You run ads, get the call, set the appointment, run the lead, price the job, present the offer and your prospect needs to "think...
No train, no gain
p>IMAGINE THIS One day John rolls out of bed, steps out onto his front porch to fetch the paper and, while staring into the clear blue sky, thinks to...
Customer retention fantasy land
FASTER THAN A speeding Moped, more powerful than a 60W bulb, able to leap small children in a single bound it's me, Market Man! OK, maybe it takes me...
What's your most important marketing tool?
With some customers, perhaps your answer is, "A hammer." For the uninitiated-tech, it might be, "Showing up." From me you're expecting, "One of the marketing...
What's your most important marketing tool?
With some customers, perhaps your answer is, "A hammer." For the uninitiated-tech, it might be, "Showing up." From me you're expecting, "One of the marketing...
Simple steps for cold-weather marketing
OK, FOLKS, GET OUT your scissors. I want you to cut out this column, tape it to your desk, on your marketing manager or in a place you're likely to stare...
Marketing lessons lived, learned, leaned upon
OK, CLASS. Take out your No. 2 pencils and a sheet of paper. It's time for a pop quiz." First, why did it always have to be a No. 2 pencil? What was wrong...
Hot holiday marketing strategies
BY ADAMS HUDSON MARKETING CONSULTANT I've BEEN KEEPING a secret from you. Well, actually a couple of them (I'm waiting for the background check results)....
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