PISCATAWAY, N.J.  — American Standard has launched an e-Learning center to provide free product knowledge and sales training to plumbers, showrooms and other building trade professionals.

The self-paced training is presented in three modules. The toilets module helps professionals learn how to educate their customers about high-efficiency toilets, high performance toilets, and third-party performance testing resources, such as Maximum Performance Testing. The faucets module explains how ceramic disc valves, solid brass bodies and high-tech protective finishes deliver guaranteed lifetime performance.

The third module, on water efficiency, has been the most popular to date. “In addition to the product knowledge about water-saving technologies, the water efficiency modules help professionals understand how water use impacts communities and green building standards,“ said Jeannette Long, general manager of American Standard e-commerce.

Each module also includes insights into style trends, as well as three sets of quizzes. “We encourage our channel partners to use our e-learning center to enhance their own training and to use the quizzes to set up competitions among groups of employees. We didn’t make the quizzes easy!” Long says.

The e-learning center is accessed through the Resources for Professionals section of www.americanstandard.com