Matt Michel


Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

7 Tools of professional plumbers 
Every day plumbers are dispatched without sales and marketing tools or the training to use them.
7 Global plumbing trends seen at ISH 
What gets displayed at Frankfurt’s ISH Show begins filtering to the rest of the world over the following years.
11 Free marketing tactics 
Marketing costs money or takes time. If you have more time than money, here are 11 ways to market your plumbing company that do not cost a dime.
8 Reasons why you need KPIs 
When you go to a doctor, the first thing checked is heart rate and blood pressure. These are KPIs.
Preparing for the Trump economy 
For good or bad, Donald Trump is the new president. What does that mean for you and your plumbing business?
7 Year round opportunities to give back 
The waning of the year is when everyone thinks about charitable actions, yet to truly be a service company, giving back should be integral and continual part of the company culture, not just a seasonal event.
16 Ways to optimize your fleet of service trucks  1
As a plumbing contractor, your fleet ties up cash, is essential for making money, and represents your most important advertising tool.
Can They Hear You Now? 9 Tips For Better Phone Messages 

The world may be moving beyond leaving voice messages, but there are still time when they are necessary.  Here are nine tips to ensure your voice messages are understandable.

The 8 “P’s” of contracting business sustainability 
Plumbers are doing a lot today to foster sustainability with regard to the environment. They are not doing nearly enough to foster business sustainability with regard to the marketplace.
21 direct mail mistakes to avoid - Part 1
Here is the first of two articles listing common mistakes I frequently observe in contractor direct mail.
5 Steps to building service agreements  1
Few residential plumbers offer service agreements.
7 Steps when plumbing is not enough 
Sometimes it becomes necessary to expand into new markets or add another trade if you want to hit your growth objectives.
Train every day  1
It’s a paradoxical truth that increasing unapplied time will boost revenue, so long as the unapplied time is spent on training.
Growing your tankless business 
Tankless water heaters hold a lot of appeal for homeowners and plumbers, but adoption has been slow.
23 Proverbs of plumbing
The word “proverb” is: a short popular saying, usually of unknown and ancient origin, that expresses effectively some commonplace truth or useful thought.

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